Website Speed and Performance Optimization Best Practices

Website Speed and Performance Optimization

In today’s digital era, many businesses have used various marketing strategies to boost their conversion sales. One of them is optimizing your website’s performance or page load time to achieve the best results.

It is proven that web pages that load within 3 seconds have a better user experience, reducing bounce rate or increasing conversions. According to research, 53% of visitors will be more likely to leave your website that loads more than 3 seconds.

For this reason, you must ensure that website users will not experience disappointment due to inappropriate performance, you can get checked with this tool by google.

Keeping website performance high means you need to optimize your website speed. This article will guide you to improve website performance with five best practices tips:

Use Content Delivery Network (CDN)

A content delivery network, or CDN, is a server network located in various countries. It can help you send content on the website to your audiences worldwide. With CDN, the website server load will be reduced, and the loading will be faster.

A content delivery network (CDN) can help businesses to reach wider audiences worldwide. For example, when your website has a server in Indonesia and your visitors are primarily from the United States, they will efficiently and quickly still be able to access your website.

Use Embed for Video Content

When you want to optimize your website speed, you can use embed for a content video. Video embedding is a way to present videos without uploading them on your website. Instead, you use videos uploaded to platforms like YouTube channels and Vimeo.

So, when you create blog content, you can include various kinds of videos such as testimonial videos, explainer videos, product videos, etc.

In addition to this method is the best solution for optimizing the speed of your website, embedding your video can also optimize your website’s SEO ranking since Google loves video content.

Optimize your Image

Optimizing your images is another way to fasten website loading. Images can be another reason that slow down your website.


Thus, you must optimize your image by decreasing the size of the pictures. Images have three crucial things: image size, image format, and the src attribute.

Some way to optimize images on a site is by using JPEG file type. This type of image tends to be smaller than PNG and can also decrease the size by compressing the image.

Use a Caching Plugin

A caching plugin is another way to optimize website speed by temporarily storing your data. The unsaved cache can be the cause of a slow response website, that’s why a caching plugin is necessary.

When the cached website data is stored, your website will run faster and lighter. That way, you can provide a good experience for your visitors and they will tend to keep coming back to your website.

You can use WordPress plugins to make it easier to store your cached data so that your website speed will be optimal.

Minimize the Number of JavaScript and CSS Files

When you want to optimize the speed of your website, make sure you have minimized the number of unnecessary JavaScript and CSS files. So, usually unnecessary files on your website will slow down website performance and give slow loading so that your visitors will tend to leave your site.

This Minify helps to remove unused characters in the code structure. That way, the code file will be lighter and speed up the performance of your website. To minify code files, you need a tool like the autoptimize plugin.


When you have a website to market your business, optimizing your website access is essential in reaching your customers. Perhaps, improving website performance can be a challenge in itself.

However, once you know the right and effective way to optimize it, you will positively impact yourself and your website visitors.

Therefore, you can apply the five best practices mentioned above to help you get maximum results and give your audiences a good website experience.